Investors' Choice Awards
Celebrating trust, performance, and the power of the private investor.
Welcome to the Investors' Choice Awards
Welcome to the 2025 Investors’ Choice Awards—a celebration of excellence, integrity, and standout performance across the investment trust world. With around 300 companies in the running, we narrowed the field to just 12 categories, using a smart mix of data-driven analysis and expert judgement to spotlight the most impressive performers.
It all started with our quantitative model, which ranked trusts within their peer groups using a rich dataset gathered over five years. This approach allowed us to compare performance across sectors consistently and fairly. From there, a panel of industry experts reviewed the results to curate a shortlist of top contenders for each category.
That shortlist was then handed over to a group of four respected gatekeepers from Janus Henderson Investors, Hawksmoor Investment Management, Cazenove Capital, and Evelyn Partners, and an award winning journalist who selected four finalists per category—our official nominees.
Retail investors played a key role by voting for the winners in each category. Our secure, high-capacity voting system made it easy for thousands of investors to take part—and ensured that every vote counted.
And here’s the exciting part: those who voted across all 14 categories and correctly predict every winner were entered for a chance to win £5,000 towards their equity ISA.
Winners were revealed on Friday 17th October 2025— where investors casted their votes, backed their favourites, and were part of the most trusted investor-led awards of the year.
Key Dates for your Diary
All the dates you need to know for the Investors' Choice Awards.
Why vote for the Investors' Choice Awards?
1 It is time to have your say
With around 300 companies in the sector, and ordinary investors playing an increasingly important role on share registers, your opinions matter more than ever, and can influence the direction of board's decisions.
2 It is time to get investment companies noticed again
Sometimes the best evangelists are the people who have experienced the strong returns that investment companies can offer. ICs make ideal long-term investment vehicles. The more people that are made aware of and educated on their attractions, the stronger the sector will be.
3 It is time to be rewarded
Be in the chance of winning £5,000 to put towards your portfolio.
Our Expert Judging Panel
James de Bunsen
Portfolio Manager, Janus Henderson
Faith Glasgow
Freelance financial writer
Charles Armstrong
Portfolio Director, Cazenove Capital
James Burns
Managing Partner, Evelyn Partners
Ben Conway
Chief Investment Officer, Hawksmoor